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Sylvanian Families Town launches in the UK today!

Sylvanian Families Town launches in the UK

The 1st March has finally arrived which means Sylvanian Families fans in the UK finally get their hands on the new Sylvanian Families Town range! The much-loved, iconic toy range Sylvanian Families, has expanded with the largest product launch in its history – a new town – which ‘opens’ today.

The launch of the new Sylvanian Families Town allows fans to create an alternative to the usual countryside setting of the Village. An exciting urban destination for the characters to visit on a special ‘day out’, the Town is also where the ‘older sister’ characters work – doing their dream jobs.

Sylvanian Families Town

As with most countryside-dwellers seeking a spot of shopping and culture on a trip to town, Sylvanians can enjoy a host of sophisticated activities, designed with all the usual intricate details for which the global toy brand is famous.

Sylvanian Families department_store_deluxe

Dominating the Town’s main street is the Grand Department Store (complete with workable lift and revolving door) where the latest fashions can be displayed alongside luxury accessories and a beauty cosmetics counter. There’s also the option to visit the Designers Studio to be fitted for a bespoke outfit by the fashion designer, Stella Chocolate.

After a morning’s shopping, Sylvanians can enjoy a spot of lunch at the new Delicious Restaurant, visit the Creamy Gelato Shop, relax in the Chocolate Lounge or take afternoon tea on the restaurant terrace. Culture-lovers can also listen to a classical concert during their day out, thanks to the grand piano, violin and cello sets.


Getting around the Sylvanian Families Town is easy via the red and gold Ride Along Tram which takes visitors to all the main destinations. When darkness falls, there are workable street lights to throw a warm glow over the pastel-coloured buildings.

Everyone loves to get dressed up for a day out, and Sylvanians are no exception! Launching alongside the Town buildings and interior accessories are various dress up sets, including elegant dresses, hats and handbags for key characters.

There are new characters living in the Sylvanian Families Town: Stella, Lulu and Laura are the older sisters of existing characters and depicted as independent working women. The Maple Cat Family comprises Father, Mother, two children and twins; Theodore the Maple Cat Father is the tram driver and Georgina the Maple Cat Mother runs the Creamy Gelato Shop.

We were sent a little goody bag as we weren’t able to attend the Premium Fan Club launch last month. Take a look at our unboxing to see what was inside.

We’ll be reviewing some of the new Sylvanian Families Town range this year so make sure you subscribe to my blog (over on the right over there) to keep updated.


  • Reply
    March 1, 2018 at 4:39 pm

    Oh my gosh, this gives me some nostaglia! Used to love these as a kid.

  • Reply
    michelle twin mum
    March 1, 2018 at 5:52 pm

    I saw some of the coverage from the launch event, it looked wonderful. One of my girls adores Sylvanian families and we have lots if it here. I love how it is timeless. Mich x

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