Today Edward and I were invited to have a look round the new Disney store on Oxford Street which opens to the public tomorrow.

Do you believe in the power of pixie dust?

The store is 100% bigger than the previous Oxford Street store and is the biggest Disney Store in Europe. Some of the very special features include:

• A 28 ft high Princess Castle which stands in the centre of the store
• Approximately 3 tons of pixie dust have been added to the bricks in the Castle to make it more magical!
• The Cars Ridemakerz experience which allows children to customise their own car
• Life sized Mickey and Donald Plush, dressed as Palace Guards, keep watch in the store from their custom made sentry boxes

Edward had the most amazing time running around the two floors and loved the toys – his dream afternoon! He particularly enjoyed the Disney Store Theatre where you can choose from over 50 clips which can then be watched on the screen and where he spent time colouring in!

Disclosure: we were given a £25 voucher to spend in the store.