My children have kept me on my toes since the day they were born. After a particularly busy weekend, once again running around after my children, I am beginning to wonder if it will ever end 🙂 Pampers have teamed up with Jessica Ennis-Hill CBE, Olympic Heptathlon Champion, to launch the ‘Little Champions Campaign’ which will help to shine a light on the next generation of little athletes and encourage parents to celebrate their own little champions too. You can take a look at the video by clicking here.
Did you know – a crawling baby moves 8 times more than an adult just to get to the same place?* I have the happiest memories of my two when they were at this stage. We had all kinds of things to help support them from baby walkers to bouncy chairs and they both loved to move around from an early age.
To move like a champion requires practice and round the clock devotion and most importantly, a kit that will enable the best performance. Just as the world’s greatest athletes need a durable kit, babies need a nappy that offers the best comfort and protection – a nappy that will allow them to move freely, without restriction, throughout the day.
Pampers are the only nappies with NEW revolutionary Magical Pods – absorbing channels that help to distribute wetness evenly – providing a sag free fit and superior dryness so babies are able to show off their champion moves!
Pampers are teaming up with Britain’s sporting hero, Jessica Ennis-Hill (also mum to her own little champion, Reggie) to launch the Pampers Little Champions Campaign – shining a light on the next generation of little athletes and encouraging parents to celebrate their own little champions too.
She knows how important it is to have the best kit to help her perform. Likewise, how important it is for her baby to also have the freedom to move in comfort:
Jessica says: ‘As a mum I love being active with Reggie – we have so much fun together and I know that it’s great for his development – that’s why I’ve teamed up with Pampers to encourage mums to celebrate their little one’s champion moves! Our babies are the future generation of medal winning athletes after all…’
Everyone knows how important it is for our little champions to be able to more freely and in comfort. So it’s not surprising that freedom of movement is freedom for your little one to reach their potential!
*Adolph, K. et al. (1998). “Learning To Crawl: Child Development, 69(5), pp 1299-1312.
Disclosure – this is a collaborative post