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P&G and Asda Clean Water Campaign

I love working with P&G and today I wanted to tell you about a really exciting programme they are running which will help save lives – the P&G and Asda Clean Water Campaign.  The brilliant news is we can all get involved simply through our weekly shop and help support their goal of saving one life every hour by 2020 through providing clean, safe water.

I was sent a P&G water purification demo kit so I could see for myself the technology in action. It’s amazing how these little sachets easily turn dirty water into clean, safe drinking water in just 30 minutes.

P&G water purifier

From tomorrow until the 8th May, Mums in Britain can help make a difference just by doing their weekly shop. P&G has partnered with Asda and for every pack of a P&G product purchased, they will donate one days’ clean drinking water.

After the 8th May, a number of P&G products (including brands such as Gillette, Ariel, Fairy and Pantene) which bear the 1 pack = 1 day’s clean drinking water logo will continue to trigger a donation to the Campaign.

If you would like to help the programme but don’t usually buy any of these products you can still help by visiting the P&G UK and Ireland Facebook page as every like or share will trigger a donation of a day’s drinking water to the P&G and Asda Clean Water Campaign.


  • Reply
    April 22, 2013 at 3:46 pm

    That sounds like an easy way to make a difference, I’ll look out for the products on my next shop.

    • Reply
      April 22, 2013 at 4:06 pm

      Yay 🙂

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