Blogging has it’s perks and the best event of the year so far was the invite for me and Little Sis to meet Paula Radcliffe. I have photographic evidence:
Yes she is tiny and I am huge but doesn’t Little Sis look pretty?! Moving on….
We were there to celebrate Pampers who have teamed up with Paula Radcliffe to celebrate babies’ spirit of play through the Pampers Little Athlete campaign. Did you know a cruising baby can take as many steps as a marathon runner in a race within 24 hours?
As the world’s greatest athletes descend upon London for the 2012 Olympic Games, Pampers, a P&G brand, has teamed up with Paula Radcliffe, Olympic Games marathon runner and mum to Raphael (16 months) and Isla (4 years), to launch the ‘Pampers Little Athlete’ campaign – helping mums celebrate the playtime achievements of their own little athletes.
To salute the spirit of play in every baby across the UK, Pampers is introducing a Limited Edition GB Design Active Fit nappy, allowing mums and babies to show their national pride.
Parents can learn a lot from how their babies play, and how best to support and nurture their own unique spirit of play. That’s why Pampers has developed the Pampers Little Athlete campaign. Created with the help of Pampers Village Parenting Panel baby development expert, Dr Maggie Redshaw, the campaign provides parents with tips and advice on how to encourage their babies’ play, through a series of online videos, featuring Paula Radcliffe and her son, Raphael.
To find out more about the Pampers Little Athlete campaign go to the Pampers UK & Ireland Facebook page (http://www.facebook.com/PampersUKIre).
Pampers Active Fit nappies are available in size 3 (9-20lbs / 4-9kg), size 4 (25-44lbs / 7-18kg), 4+ (20-44lbs / 9-20kg) and size 5 (24+ lbs / 11-25kg). A carry pack costs around £6.49 RRP.
