The day baby was born

Having a new baby is a once in a lifetime journey and with so much happening so quickly, it can be hard to remember every detail. But thanks to tommee tippee, the number-one brand of baby feeding accessories in the UK, parents can cherish their personal memories in an innovative and exciting way with the launch of a new free web application, The Day Baby Was Born.

The Day Baby Was Born lets mums and dads-to-be capture their own personal story from the moment they know baby’s on the way, to the day their baby is born.  Parents can create a personalised storybook that details their magical journey through pregnancy and also captures a glimpse of what the world looked like on their child’s birthday- a valued memento for little ones to look back at when they’re all grown up!  The Day Baby Was Born is available at and simply requires a Facebook account to activate.

Users can include all or some of the following into their storybook, depending on how much time they wish to spend:

News & Facts – capture a glimpse of what the world looked like on the day their baby arrived, choosing from a list of top news items, entertainment headlines, sports information, baby’s horoscope and top books. The Day Baby Was Born™ finds the information for the user; just choose the story or fact from a list to have it included

Key Moments – the many congratulations messages you receive from friends and family can sometimes get lost or forgotten along the way. With The Day Baby Was Born, Facebook comments linked to your pregnancy and birth announcements are automatically gathered and added to your personal storybook forever

Pregnancy Journal – from the first positive pregnancy test to waiting for baby to arrive, Mum or Dad can keep a personal journal recording every single detail of their journey

Letter to Baby – parents can write a letter to baby to capture and share how they felt on the day their baby was born

Photo storybook – Images can be uploaded to the storybook from pregnancy to baby’s first days so mum and dad can capture and save all those once-in-a-lifetime moments

Sharing their Joy – If they choose to, parents can share different sections of their storybook with their friends and family on Facebook throughout The Day Baby Was Born journey and once their child is born, download their completed colour storybook to print and treasure forever.

The Day Baby Was Born web application is completely free and available to anyone in the United Kingdom who wishes to use it. As the website uses Facebook Connect technology, users must have a Facebook account to log in to the site.

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